media

okay - so I was helping Haleigh with her report for school -- me and -- cough cough -- college papers..???

anyway, and I stumbled across this report.

Basically, it says that the average American spends more time using media than even sleeping. And often we are guilty of using two types of media at the same time. OF course, the report is quick to point out that women are more capable than men of the media-multi-tasking... and that TV is still the prime choice among Americans. But, the computer is the second choice.

AND - I guess we have more time on Fridays - because Fridays are the most-used-media days.

So, Heth, guess that's why What Not To Wear is on Friday. It's definately the best show ever.

Comments

sanctivibe said…
First of all I would not agree on their methodology of their study. Although it points out some highly interesting concepts as consumers, I would not neccessarily agree to how they did it. I think its interesting that they are trying to measure media through the filter of consumption. What I mean is that instead of looking at the data on the human observation method of how we are responding, or using it just as people in our enviorment or socialisation. It is used mostly as a guide to be more efficient to sell media for our consumption. The language is specific within all the players of the study. It looks to me like it was designed to see how much media we are using so they can maximise their selling techniques to the average person, who's life is already highly integrated by media forms.

In this day and age where information has become so abundant and can arrive in so many streams. The study is not that surprising, considering since the invention of print, computers, radio and television, we have become aggressive consumers for news and information. The amount of time spent in alienation and isolation in trying to find information for personal individual life is outstanding, which would be interesting to have found out about the people they did choose to shadow. How did the media affect there enviorment, or their own personal lives? Would these numbers be different in a more condensely populated area? Since the majority of Americans live in massive metropolis areas why not have the study done there? I would think the numbers would be different, especially in cites like Miami, Las Vegas, New York, San Francisco, etc. Where its no longer the option to not be affected by the media, but how you as a consumer affect the media.
Sunday, October 30, 2005 5:25:00 AM
Tina said…
whoa.. so serious. :)
Sounds like someone is on some serious media overdrive and sleep deprivation. :)
Sunday, October 30, 2005 3:49:00 PM
sanctivibe said…
I didnt think I was being serious at all. Rather my impressions and skeptcisim of the whole report. If you areally want to see a cool thing about Corporations and Media. There is a documentary out there you should check out. Its called The Corporation, you can check it at Blockbuster. It is an eye opener.
Sunday, October 30, 2005 8:00:00 PM
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